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To make our products, packaging and services as eco-friendly as possible

Our many industry-leading initiatives in this area include:

  • Using recycled paper packaging on most of our products

  • Using bamboo, modal and recycled fabrics

  • Shipping orders to schools in reusable delivery bags

  • Reducing paper consumption by introducing paperless processes

  • Repairing tiny defects and selling repaired items at a discount

To constantly innovate so that we provide the best products and services

We try to make it as simple as possible to purchase uniform for your children by

  • Grouping all of the items that your child might need on one store page

  • Offering fast, reliable, tracked delivery 

  • Offering sizing advice through our Fitting Specialist

  • Offering a variety of payment options

  • Offering phone support in English and Japanese

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To be an excellent employer

Our company was originally set up to create employment in the Tohoku region after the earthquake and tsunami of 2011; our first uniform was manufactured there in 2012. We still manufacture in Tohoku as well as sourcing from several other partners. We require all of our partners to have ethical manufacturing practices (including paying fair wages, providing job stability, not employing under-age labour, etc) - we will never be party to the exploitative practices which are unfortunately common in clothing manufacture. 

We are very proud of our staff and the company culture that we have created at our operations centre in Shizuoka. Everyone contributes ideas on how we can improve. 

To support the education of under-priviledged children

Every year we donate uniform to charities that support under-priviledged children. The main charities that we have donated to are

Caring for Cambodia

Goods for Good

Mary's Meals

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